The Recovery and Resilience Plan (PRR – Plano de Recuperação e Resiliência) is a national initiative designed to drive structural reforms and investments that promote sustainable economic growth in the aftermath of the pandemic, reinforcing Portugal’s convergence with the rest of Europe.
As part of the national PRR reprogramming process, approved by the European Commission and the Council of the European Union in October 2023, the Autonomous Region of the Azores received increased investment opportunities. Seven new projects were added — identified by the Regional Government of the Azores as essential to addressing regional needs and supporting local businesses.
Within this framework, the modernization and digital expansion of Oh! My Cod Tours and Trips was selected for support under the PRR program. Focused on strengthening the company’s operations across the Triangle Islands, this initiative enhances its regional presence, boosts operational efficiency, and enriches the customer experience.
The action plan centers on three key areas:
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Technological development and reservation system integration
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Digital marketing, rebranding, and content production
